Shop With Purpose

Your money has power. Discover businesses that share your values.

At Make Your Money Matter - Michigan, we believe in the power of intentional spending. Every purchase is an opportunity to support businesses that value equity, inclusion, and community empowerment. Our platform connects you with local, diverse businesses across Michigan, from women-owned startups to enterprises led by people of color, the LGBTQ+ community, and other underrepresented groups.

Your Guide to an Empowered Michigan Marketplace

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Our Commitment

All businesses in our directory are committed to equity, inclusion, and social responsibility in Michigan. Additionally, each business has been vetted and has at least one of our declared badges.

DEI Aligned Ownership

Minority-Owned

Woman-Owned

LGBTQ+ Owned

“Your money has power. Let's build a better Michigan by uplifting small and diverse businesses.”

— Bridget Mahrle, Co-Founder